Reach buyers the week they're actually in-market.
We use AI to read 10+ real-time buying signals — hiring, funding, tech changes, web activity, content engagement and more — then surface the accounts most likely to buy right now. Your team reaches decision-makers when they're paying attention, not when you happen to email them.
The right buyer. The right moment. Every week.
Traditional outbound sprays the same message at everyone in a title filter. Signal-based lead generation flips that model. We monitor live buying signals across the web, layer AI on top to score intent, and only reach out when an account is actively researching your category. Fewer emails. Warmer replies. More meetings that close.
Why B2B teams switch to signal-based outbound.
Higher-quality leads
Only reach accounts already showing intent. Reply rates and meeting-to-opportunity rates climb because timing is right.
Faster outreach
AI drafts personalised openers from live signals, so reps ship 1:1 messages in minutes instead of hours of research.
More sales opportunities
Prioritise in-market accounts over cold lists and pipeline compounds faster with less spend and fewer sequences.
Protected sender reputation
Lower send volume aimed at engaged buyers means fewer bounces, fewer spam complaints, and a healthier domain.
AI + human review
AI does the scoring and drafting at scale. Senior humans review every list and every message before it ships.
Full attribution
Every meeting is tied back to the exact signal that triggered it, so you double down on what actually books calls.
10+ live signals. One prioritised list.
Individual signals are noisy. Stacked together and scored with AI, they become the clearest picture of who is ready to buy — and who is not.
Website activity
Repeat visits to pricing, product, or comparison pages surface accounts already evaluating.
Content engagement
Downloads, video views, and long reads on category topics reveal active research.
Hiring activity
Job posts for roles that use your product signal upcoming spend and priority projects.
Funding announcements
New raises unlock budget. We flag accounts within days of the announcement.
Technology changes
New tools installed, competitors removed, or stacks migrated — all buying triggers.
Job changes
Champions who move to new companies bring your solution with them. We track it.
Competitor research
Accounts researching your named competitors are actively shopping the category.
Social engagement
Follows, reactions, and comments on your team's LinkedIn posts flag warm interest.
Search behaviour
Third-party intent data on category keywords and buyer-intent queries.
CRM & first-party data
Past opportunities, closed-lost, and dormant accounts scored for re-engagement.
From signal to booked meeting in six steps.
Define your ICP
We workshop your ideal customer profile, best-fit personas, and the deal signals that predict a close.
Wire the signals
We connect intent data, web analytics, CRM, and job/tech/funding feeds into one unified stream.
AI scoring
Our model weighs and stacks live signals, ranking accounts by how likely they are to buy this week.
Reach out
AI drafts a 1:1 opener referencing the real trigger. Humans review, personalise, and send.
Qualify & book
Positive replies are qualified against your criteria and booked straight to your calendar.
Learn & compound
Every closed-won loops back into the model. Signals that predict wins get more weight over time.
Old outbound. New engine.
Built for teams who take pipeline seriously.
Signal-based lead gen shines when average deal value justifies precision targeting and when sales cycles reward being first in the door.
B2B SaaS ($10K+ ACV)
Category-defined SaaS teams selling to mid-market and enterprise where timing separates every closed deal from a lost one.
Agencies & consultancies
Services businesses selling to VP / C-level buyers who need a signal-driven reason to take the call.
Fintech & B2B services
Regulated and enterprise-selling teams that need audit-ready targeting, not scraped list blasts.
AI & developer tools
Modern teams whose buyers move fast on funding, tech adoption, and hiring signals — the exact triggers we monitor.
Where signal-based lead gen wins.
Launch outbound in a new segment with confidence.
Instead of guessing which accounts to target, start with a list of companies actively hiring for the role that owns your solution.
Re-engage past opportunities at the right moment.
When a closed-lost account raises a round, switches CRMs, or hires a new champion, our system surfaces the trigger the day it happens.
Reach buyers researching your competitors.
Competitor-research signals flag accounts already in-market. Your reps land in the inbox before your competitor's demo is booked.
Point your SDRs at accounts most likely to reply.
AI scoring re-ranks your daily task list so the highest-intent accounts get worked first — and cold ones get sequenced, not manually chased.
Turn every fresh Series A into 30 new conversations.
The moment target accounts announce funding, we launch a triggered outreach cadence that references the raise and the growth motion behind it.
Retarget only the accounts already showing intent.
Feed AI-scored in-market accounts into LinkedIn and Meta audiences to lower CPL and lift form fills across your paid programs.
AI does the work. Humans own the outcome.
You own the system
Data, models, CRM sync, and reporting live in your stack. If we part ways, the engine stays.
Senior humans in the loop
Every list and every message is reviewed by a senior strategist before it ever reaches a prospect.
No hype, no fake numbers
We report signal-to-meeting rates transparently and adjust when reality doesn't match projections.
Compliant AI use
Publicly available intent data, first-party analytics, and CRM data — sourced within GDPR, CAN-SPAM, and privacy best practice.
Intent signal pricing.
Flat monthly retainer. Scales with the number of signals wired in and the volume of in-market accounts reached each month.
Prove the model. Ideal for founder-led teams testing signal-based outbound for the first time.
- Up to 500 in-market accounts / mo
- 5 signal sources (hiring, funding, tech, web, CRM)
- AI intent scoring + weekly re-rank
- AI-drafted, human-reviewed openers
- CRM sync (HubSpot / Salesforce / Pipedrive)
- Weekly reporting
The full engine. For sales teams that want a live, prioritised queue of in-market accounts every day.
- Up to 2,000 in-market accounts / mo
- All 10+ signal sources
- AI scoring model tuned to your closed-won
- AI + human 1:1 outreach across email & LinkedIn
- Reply qualification + meeting booking
- Full attribution: signal → meeting → revenue
- Dedicated strategist
Multi-market, multi-brand deployments with bespoke signals and dedicated RevOps support.
- Unlimited in-market accounts
- Custom signal sources + private data feeds
- Bespoke AI scoring model
- Dedicated SDR pod + strategist
- Custom attribution & warehouse sync
- Quarterly business reviews
AI-powered intent signals, answered.
- A public or first-party data point that suggests an account is moving toward a purchase in your category — a new hire, funding round, tech-stack change, competitor search, or repeat visit to your pricing page. Alone each is noise. Stacked and scored, they become a reliable predictor of intent.
- AI reads every signal in real time, weighs them against your historical wins, and re-ranks accounts every day. Instead of a static list that goes stale in a week, you get a live queue of who is most likely to reply and book right now.
- Timing. Most cold outreach reaches people who aren't looking. Signal-based outreach reaches people the week they start looking — so replies are warmer, meeting-to-opportunity rates rise, and less volume produces more pipeline.
- Most clients see meaningful pipeline lift within 60–90 days. Reply and meeting-quality rates typically improve well before raw volume does, because timing is fixed first and volume scales second.
- No hand-off. We read from your CRM and web analytics via secure, revocable integrations. Your data stays in your systems and the models, dashboards, and playbooks belong to you.
- Yes. We use publicly available intent data, first-party engagement, and legitimately sourced B2B contact data. All outreach follows GDPR, CAN-SPAM, and platform terms.
- It sits on top. Your cold email, LinkedIn, and SDR calling stay in place — but they get pointed at the highest-intent accounts first, so the same team produces more meetings without more sends.
- No. We power your existing motion. You keep control of the pitch and the close. We supply the in-market list, the AI-personalised opener, and the qualified booked meeting.
See the accounts showing intent in your market this week.
Book a 30-minute strategy call. We'll map your ICP, run a live signal scan, and show you the accounts most likely to buy right now — before you sign anything.
30 mins · Live signal scan included · No pitch