01
Week 1
Infrastructure & Kickoff
We buy sending domains, provision mailboxes, set DNS, and stand up the data + tooling stack.
- Domains, mailboxes, DNS
- CRM + sequencer connected
- Kickoff call & goals locked
Client Onboarding
From kickoff to first booked meeting in 30 days.
A structured 4-week onboarding that gets infrastructure, data, copy, and campaigns live. With the first qualified meetings on your calendar inside 30 days.
The rollout
Four focused weeks from kickoff to first meeting.
Every week has a clear owner, deliverable, and outcome. So you always know what's happening and what's next.
02
Week 2
ICP & Offer Design
Deep-dive into your ICP, positioning, and offers. We rebuild messaging for reply, not for you to love it.
- ICP workshop + persona map
- Offer angles + hooks
- Positioning + case-study library
03
Week 3
Campaign Build
Lists sourced and enriched. Copy written. Sequences built. Everything QA'd before a single send.
- Verified lead lists delivered
- Sequenced copy + A/B variants
- Tracking + reporting configured
04
Week 4
Launch & Optimise
Campaigns go live at safe volume, reply handling begins, and the first meetings land on your calendar.
- Warm-up complete, sending live
- Inbox managed, replies qualified
- First meetings booked
What you'll do
Under 3 hours of your time in month one.
We do the heavy lifting. You show up for the moments that need your voice, your context, and your approval.
- 60-min kickoff call
Goals, ICP, offer, and success criteria locked in one session.
- Async ICP + offer review
Answer a short questionnaire so we can rebuild messaging accurately.
- Approve copy & lists
Sign-off on angles, sequences, and target lists before we send.
- Weekly 30-min sync
Progress, learnings, and next week's plan. Always concrete.
Get started
Client onboarding form
Share a few details about your business and goals. We'll review and reply within one business day to schedule your kickoff call.
Ready when you are
Ready to start onboarding?
Book a 30-minute strategy call and we'll walk through the plan for your first 30 days. The exact deliverables, timeline, and outcomes you can expect.
No pitch. Just a plan, yours to keep.